How to compete
Packnorth Award is a competition for packaging that is used on the Nordic market. Skilled designers, material selectors and constructors get to test their creations against each other.
It is also sure to lay the groundwork for future new collaborations, as buyers can find in one place the people and companies that specialize in the various elements of packaging.
Answer a number of questions about your packaging solution and submit it. We must have a package to judge. Sketches or photos are not enough. Once you have paid the entry fee, your package will be entered for judging and you will receive a digital sticker stating that this product is competing in Packnorth Award 2025.
In mid September, the judges will announce which packages are nominated. They are then in the running until the award ceremony on October 1 2025, 13.00, when the winner in each category is announced at Empack in Stockholm.
The nominated entries receive a sticker stating that they are nominated, which is then free to use in marketing.
The winners then receive a diploma, as well as a digital sticker stating that they are “Winners of a Packnorth Award in 2025”, which is then free to use by the winner. The winning entries will receive prominent placement in the Packnews magazine. The nominated and unsuccessful entries will also be featured in the magazine.
Packnews magazine editor-in-chief Bo Wallteg presents his choice of the overall winning entries.
Grand Prize

A Grand Prize will be awarded. The jury will select a packaging design that stands out exceptionally – a Grand Prize. The winner will receive an exclusive marketing package for a whole year on Packnews websites across the Nordic region (Sweden, Norway, Denmark, Finland), where the winning product will be presented in the form of a banner ad. The prize package has a value of over SEK 200,000.
Choose the entries you want to compete with
Send us your entries
The jury will assess them according to their specialised knowledge
Award ceremony at Empack 2025, October 1, 13.00
Promote your company as a winner
Promote your winning entries
Cost
Price: 3400 SEK
The price above is for one entry in one category. If you compete with the same entry in several categories, you get a 25% discount on subsequent categories.
Entries must be registered and handed to the shipping provider no later than September 12.
Send your entries to:
AGI Media i Malmö AB
Altonagatan 5
211 38, Malmö
Sweden
Label with “Packnorth Award 2025” and your company name.
The categories in Packnorth Award
Beverage packaging
Luxury packaging
Food packaging
e-commerce packaging
Packaging for personal hygiene
Smart and intelligent packaging
Industrial packaging
Circular/sustainable packaging
Labels
Biomaterial-based packaging
Take-away packaging
Pharmaceutical packaging
Closures
Nordic Bioplastics Association Special Prize
Christmas calendars
Calendars for the holiday season are becoming increasingly popular, and we as consumers seem eager to buy. Many brand owners invest in them for Christmas, some offering truly exclusive and expensive content. Setting the contents aside, advent calendars are often appealing in several ways. It’s about the choice of materials, functionality, and not least the graphic design. Creativity is abundant in this field.
Packnorth Awards jury is keen to select the best solution based on these aspects. Don’t hesitate to submit your calendar without the contents (optional, unless the contents play a vital role in the calendar, they may be included) to the competition.
Book a competition booth at Empack
Those competing in Packnorth Award 2025 are offered the opportunity to participate with a competition booth at Empack, in a dedicated area on the exhibition floor. Here you can promote your Packnorth Award entry and answer questions from interested visitors.
With a competition booth you also become an exhibitor at the Empack fair, taking place on October 1–2, 2025, at Kistamässan.
The competition booth includes:
- Space within the Packnorth Award stand
- Bar table
- Lighting
- Power outlet
- Lead capture tool to collect contact details from people you speak with
- Option to bring your own roll-up banner
Included marketing:
- Exposure on the floor plan & website, making it easy for visitors to find you and connect you to your booth. Your company name will be displayed.
- Your own company profile on the Empack website, where you can showcase your brand, products, and services. This gives you a digital presence to the tens of thousands of visitors checking which companies are exhibiting.
- Your logo in Empack’s exhibitor list, meaning your brand will be continuously visible to everyone visiting the fair’s website – increasing visibility and recognition among visitors.
- Your own scanner and Visit Connect tool in the booth to collect leads.
Price: 15 500 SEK
Already have a booth at Empack? Then a competition booth is included in your regular booth booking.
Interested in learning more about booking a regular booth at Empack (which also includes the competition booth)?
Contact Victor Håglund, Sales:
E-mail: victor.haglund@easyfairs.com
Phone: +46 738 01 84 87
How the jury works
The jury assesses the products overall in each category using a scoring system. In addition, the jury members give an assessment of the entry based on their specialist knowledge.
The jury has the right to:
– not select any product as a winner in a particular category
– change the category for a product that they consider to be better placed in it
– merge two categories into one
– split one category into two
Note. In such cases, there is no refund of the fee.
The jury

Paul Jenkins is the founder and CEO of ThePackHub, a globally recognized consulting firm specializing in packaging innovation. Under Paul’s leadership, ThePackHub has become an indispensable resource for brand owners, retailers and packaging suppliers seeking innovative answers to packaging challenges. He led the creation of The Innovation Zone, a membership platform of over 9,400 packaging initiatives from around the world.

Katarina teaches product development and teaches almost finished civil engineers to develop the plastic products of the future together with brand owners and industry. Wise material choices and smart functionalities create products that fit well in the circular society. Her experience in the field of packaging also covers production processes.

He has extensive experience in sustainability consulting, developing criteria for the Nordic Swan Ecolabel, and providing ongoing guidance to packaging and printing companies regarding ESG strategies and product design. With over 30 years in leadership at Danish Grakom’s ESG department, he now heads the consultancy ESGpilot. He advises the packaging industry on sustainability, life cycle analysis, and resource utilization, and frequently contributes to public debates through articles on these topics.

I work with packaging issues as a marketing and strategy consultant. With a background in the packaging and food industry, I have gained experience of the entire value chain, in Sweden and internationally. I have worked with all packaging materials and the major product categories.

Ulla Risager primarily teaches the BA program in Graphic Design. One of her key research areas is packaging design, where she both teaches and runs research projects. She has a professional background as a graphic designer, art director and photographer.

The jury is chaired by Bo Wallteg, editor-in-chief of Packnews magazine and Packnews.com. He is the founder of Europe’s largest packaging network, Packbridge, and the founder of the Nordic Bioplastics Association. For a period he was also chairman of the global packaging journalists’ organisation IPPO, the International Packaging Press Organisation. For over thirty years, he has been covering developments in the packaging industry.
Register entries
Price: 3400 SEK, 1 entry – 1 category
Compete with the same entry in multiple categories and receive a 25% discount on subsequent categories.
Entries must be registered and handed to the shipping provider no later than September 12.
Student? Compete here!