Marie Malmberg Lavsen has been CEO of Packbridge, Northern Europe’s largest packaging cluster, for the past eight years. She also brings ten years of experience in carton converting.

Through Packbridge, Marie works actively to promote packaging innovation with a strong focus on the entire value chain. The cluster facilitates collaboration between industry, academia, and the public sector.

She is deeply committed to highlighting the important role packaging plays in reducing food and product waste, thereby contributing to more sustainable development.

Esbjörn Olofsson is a self-employed packaging specialist and has been running a business focused on packaging solutions since 2015. Since 2018, this work has been carried out through Amesol AB, a company dedicated to sustainable solutions and consulting assignments. Esbjörn is also a lecturer and collaborates with global producers of both materials and machinery.

With more than thirty years of experience, he has been actively involved in driving development toward a more sustainable future.

Lars Palm is a Senior Lecturer in Packaging Technology at the Faculty of Engineering (LTH) in Lund and is also affiliated with the collaboration and innovation unit at Lund University. His role includes teaching in sustainable packaging technology and sustainable packaging materials, as well as related supervision and research. In addition, he works with project management of collaborative initiatives on behalf of the university.

Prior to joining Lund University, Lars spent nearly 20 years at Tetra Pak, working both as a specialist and in leadership roles within packaging material development and conversion. Over his three decades in the packaging field, he has primarily worked at the dynamic intersection of academia and industry.

Paul Jenkins is the founder and CEO of ThePackHub, a globally recognized consulting firm specializing in packaging innovation. Under Paul’s leadership, ThePackHub has become an indispensable resource for brand owners, retailers and packaging suppliers seeking innovative answers to packaging challenges. He led the creation of The Innovation Zone, a membership platform of over 9,400 packaging initiatives from around the world.

Ulla Risager primarily teaches the BA program in Graphic Design. One of her key research areas is packaging design, where she both teaches and runs research projects. She has a professional background as a graphic designer, art director and photographer.

The jury is chaired by Bo Wallteg, editor-in-chief of Packnews magazine and Packnews.com. He is the founder of Europe’s largest packaging network, Packbridge, and the founder of the Nordic Bioplastics Association. For a period he was also chairman of the global packaging journalists’ organisation IPPO, the International Packaging Press Organisation. For over thirty years, he has been covering developments in the packaging industry.